I’m Lilliana

For over nearly two decades, she's built a category-defining career at the intersection of media, commerce, and cultural influence —bridging legacy media credibility with creator-economy fluency in a way few can.

Vazquez made history as the first Latina to host E! Entertainment's daily morning shows, E! News and Pop of the Morning, in the network's 30-year history. She's also appeared on TODAY and Access Hollywood, hosted and produced several podcasts including ”Becoming an Icon" for iHeart, and produced Pop on Peacock for NBC.

Her work reaches millions across platforms, but the real story is what happens next: identifying the moments, products, and cultural narratives that move people forward—then translating them into sales.

In 2008, Vazquez launched CheapChicas.com, building one of the country's most trusted voices in fashion and lifestyle. In 2013, she published The Cheap Chica's Guide to Style (Penguin).

That same editorial rigor and cultural insight now powers The LV Guide Studio, her full-service creative platform where she directs brand partnerships, produces content, and creates conversion-driven campaigns across social, video, and emerging formats. For brands seeking authentic influence with measurable ROI, she's the rare creator who understands both.

Her bicultural perspective and proven ability to connect with both general market and Latinx audiences—customers brands want to reach—is a rare competitive advantage. She's an active mentor to aspiring Latinx talent in fashion and media, and is involved with the Hispanic Federation.

Based in Los Angeles, Vazquez partners with forward-thinking brands that understand: Real voices move real revenue.